优衣库入驻京东科技馆助力追赶天猫的步伐在自然的节奏中书写新篇章

  • 天文图吧
  • 2025年05月11日
  • 4月8日,京东集团CEO刘强东与优衣库大中华区CEO潘宁共同出席了优衣库入驻京东的签约仪式,这一场景让人不禁回想起6年前优衣库入驻天猫时的情景。在那个时候,优衣库创始人柳井正、优衣库中国区CEO潘宁、阿里巴巴创始人马云以及时任淘宝CEO的陆兆禧都参与了这一重要活动。这样的重视程度说明了对这一合作事件的重要性。 众所周知,优衣库是日本迅销集团旗下的七大品牌之一,在中国市场已有13年的历史

优衣库入驻京东科技馆助力追赶天猫的步伐在自然的节奏中书写新篇章

4月8日,京东集团CEO刘强东与优衣库大中华区CEO潘宁共同出席了优衣库入驻京东的签约仪式,这一场景让人不禁回想起6年前优衣库入驻天猫时的情景。在那个时候,优衣库创始人柳井正、优衣库中国区CEO潘宁、阿里巴巴创始人马云以及时任淘宝CEO的陆兆禧都参与了这一重要活动。这样的重视程度说明了对这一合作事件的重要性。

众所周知,优衣库是日本迅销集团旗下的七大品牌之一,在中国市场已有13年的历史。2013财年,其大中华区全年度销售净额约为107亿元人民币,对迅销集团总销售额的比例占到了15%。可以说,中国市场对于优衣库来说至关重要。迅销集团曾提出到2020财年要实现5万亿日元的销售目标,而这一目标要实现,就必须依赖于中国市场的销售翻番。

在入驻京东之前,天猫一直是优衣库在中国线上主战场,其官网甚至与天猫旗舰店直接打通。而据业内人士透露,马云或许还持有小股东身份,与双方关系非同一般紧密。在得知优衣库将要入驻京东之后,有消息指出天猫工作人员多次尝试劝阻。

最终,.optimizing their sales growth. The collaboration between the two companies is not limited to this aspect, as they have also agreed on a comprehensive partnership that includes logistics and distribution support from JD.com.

JD.com will provide Uniqlo with storage and distribution services, ensuring that products are delivered quickly and efficiently to customers. This move is part of JD.com's strategy to expand its reach in the Chinese market and attract more international brands like Uniqlo.

The competition between JD.com and Alibaba's Tmall has been intense in recent years, with both platforms vying for market share in the e-commerce space. However, it seems that JD.com has gained an upper hand by securing partnerships with major brands like Uniqlo.

In conclusion, the entry of Uniqlo into JD.com marks a significant shift in the competitive landscape of China's e-commerce industry. It remains to be seen how Alibaba will respond to this development, but one thing is certain: the battle for supremacy between these two giants will only intensify in the coming years.